to creatives everywhere!

The United Nations has announced a call to arms for creators, influencers and media owners to tackle health and awareness during the coronavirus pandemic.

The UN’s first-ever “open brief to creatives everywhere” aims to support the World Health Organization’s global health response to Covid-19 through highlighting public-health measures, preventing the spread of misinformation and communicating with regions that can still avoid or minimise an outbreak.

“You have the power to change the world,” the brief states. “We need help translating critical public-health messages – not just into different languages – but into different cultures, communities and platforms – reaching everyone, everywhere.” 

A series of creative agencies have already launched work encouraging people to practise social distancing, as we have already shared with you, but we can always do more!

Read the full brief here to see how you can help!

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Goodvertising

Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands