This is the decade that…we change!

This month we celberated International Women’s Day. A day that has always been a chance to reflect on developments that have been made for women and to recognise how much further there is to go to truly reach gender equality.

Media Zoo is an award-winning creative communications agency which has used their creativity to do some goodvertising of their own. The crew has joined together and made a film about pushing for more, standing up, and being counted because we know that organisations with gender equality are more successful and benefit everyone.

Not long ago, Girls. Girls. Girls. Magazine also published also a powerful film, which combines strong words with a barrage of imagery to call attention to the double standards that women face. The video quickly went viral, being viewed over four million times. Let’s really make this the decade of change!

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Goodvertising

Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands