Shame or Glory

BRAND SodaStream / MADE BY Allenby

 

SodaStream continues to raise awareness against the wasteful nature of plastic bottles – this time in a hilarious advert aimed at the Australian market. The commercial recreates the hair-raising walk of shame scene from Game of Thrones season 5 featuring an unsuspecting bottled water buyer. The Bottled Water Association has promptly answered with threats of legal action to stop the commercial from being aired.

Impact:

Besides a lawsuit, too early to say, but there’s potential 49% of Australians said failing to recycle made them feel guilty. Don’t piss off mother-earth, get a SodaStream.

Video Case:

 

 

 

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WRITTEN BY:

Thomas Kolster

Mr. Goodvertising, Speaker, Author, Inspirational Leader and Critic – a man on a mission advocating for the power of communication as a driver of sustainable change