Saudi music video “Hwages” challenging male dominance

BRAND unknown / MADE BY 8ies Production

This is cool. You can’t help but love these bold and charming women, who’s taking an aim at the male dominated culture in Saudi Arabia. The video’s low-key production and tongue-in-cheek tone of voice brings freshness to the women empowerment movement and the video has for sure racked up some international attention with millions of views. The video entitled ‘Hwages’, loosely translated in English as ‘Concerns’, shows women in Saudi Arabia skateboarding, playing basketball and dancing. Behaviours forbidden for women in Saudi – and hey, spoiler alert, The Donald is appearing in the video as well.

IMPACT:
So far we’ve haven’t been able to find any info about a concrete impact, but it has for sure amassed millions of youtube views.

 

WRITTEN BY:

Thomas Kolster

Mr. Goodvertising, Speaker, Author, Inspirational Leader and Critic – a man on a mission advocating for the power of communication as a driver of sustainable change