Pranking bad guys, saving lives

Planning your April fools already? Why not consider using it to make the world a better place like Dagoma did.

MADE BY TBWA Paris

With the world of 3D printing becoming more and more accessible and affordable so does the threat of this innovative technology being put to harmful use – and, worryingly, that’s already happening with blueprints for weapons readily available for download by anyone online.

Enter Dagoma, A french company specialising in 3D print. They worked with TBWA Paris, scouring the web for 3D weapon blueprints and took it upon themselves to amend the blueprints to make sure the weapons wouldn’t work when printed. They then uploaded the amended files to the sites and forums where they found the original blueprints. So far, the bogus blueprints have been downloaded more than 13,000 times, no doubt resulting in a frustrated bad guy or two somewhere in the world with a gun that won’t work. Check out the video for full details.

(Disclaimer: while we encourage you to use pranks to make the world a better place, do make sure to stay safe while doing it.)

Credits

Advertising Agency: TBWA\PARIS, France


Agency Manager: Matthéo Pressmar


Executive Creative Directors: Benjamin MarchalFaustin Claverie


Copywriter: Swann Richard


Art Director: François Claux


Editing and Motion Graphic Design: Nicolas Duval


Chief Data Officer: Basile Viault


Production: Eoin Sherry


Chief Data Officer: Eoin Sherry


Production: TBWA\Else


Chief Executive Officer: Maxime Boiron


Producer: Cathy Pericone


Production Coordinator: Léa Gosselin


Sound Production: TBWA\Else


Head of Music and Sound: Olivier Lefebvre


Music Art Director: Ferdinand Huet


Sound Director: Fabrice Pouvreau


Composer: Nicolas Neidhardt

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