Mission: modify technology before it modifies us

How long can you focus on any one task? Get distracted easily, feel the need to check your phone? You’re not alone.

“We live in a time where we are constantly bombarded with information.
Distractions from social media notifications, emails, breaking news and pop up messages have become the norm.
Has our love for technology made us blind?
Have we lost our ability to focus on what really matters?
We have to modify technology before it modifies us.”
– reMarkable
reMarkable is a Norwegian-based startup working to change the way people think and work. Founded amid the growing epidemic of tech addiction, reMarkable created a tool for thinking in the digital age to serve those who cherish the simplicity and power of working on paper. They released a video to bring home their point – how technology was created for good reasons and has served us well but that we are at a point where we need to step back and consider our relationship with technology.
“The destructive global phenomenon of digital distraction is undeniable and must be taken seriously to avoid further jeopardising our ability to think in a noisy, fast-paced world,” said reMarkable CEO, Magnus Wanberg.“It’s time we fight back against society’s profound addiction and create a more human direction for technology.”
We couldn’t agree more. Check out the video below. And then go outside and get some fresh air 😉

Company: reMarkable
Creative Agency: & Co./NOA
Production company: Mighty Nice – Nexus Studios
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