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@newshausen befragt im Clap-Magazin @derCarsten zur neuen Sugarless-Advertising-Lösung von @BurdaForward und warum es im Sinne des #Goodvertising wichtig ist Werbung als relevanten Inhalt für Nutzer zu gestalten https://clap-club.de/2020/09/25/sugarless-kommt-die-werberevolution-aus-muenchen/

Dutch independent agency HERC has made a creative, colorful manifesto with @idriselba for Dutch chocolate brand @TonyChocolonely, who wants to make the chocolate industry slave-free. #goodvertising #advertising #causerelatedmarketing #purposedrivenbrands

https://www.arabadonline.com/en/details/advertising/-HERC-s-international-manifesto-film-for-the-chocolate-brand-that-wants-to-make-all-chocolate-100-slave-free

My new book after #Goodvertising is called #TheHeroTrap and explores what brands can and should do in a market where every brand is claiming to be Gandhi og Mother Teresa. It’s not about the WHY, but WHO you can help people become? Get it on Amazon or https://bit.ly/OUmHzU

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