LifePaint

BRAND Volvo / MADE BY Grey London

“The best way to survive a crash is NOT to crash”. Every year more than 19,000 cyclists are injured on the UK roads, and as a response to this, Volvo has committed to making the roads a safer place for cyclists by reducing the number of accidents. In the attempt to make the invisible, visible they have created a reflective safety spray that is invisible by daylight but shines brightly in the glare of car headlights.

It is Volvo’s vision that by 2020 there will be no car deaths or serious injuries associated with Volvo.

Impact:

Lifepaint is available for sale at participating Volvo dealerships. There are no available sales figures yet.

WRITTEN BY:

Stine Franker Holm

Press and Project Manager at Goodvertising Agency