Diversity suits us

ABSOLUT just launched its first major campaign in Slovakia and it’s all about diversity. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a campaign that dug deep into Slovak culture.

ABSOLUT has been known to stand out with their innovative and creative advertising campaigns in markets across the globe. Not until recently, however, did they target Slovakia with a major campaign – but what a way to start! Taking on the hot topic of diversity in their new campaign film and pairing it with a popular folklore song, they’ve succeeded in presenting the many faces of modern Slovakia. Check out the video below.

Advertising Agency: TRIAD Advertising, Bratislava, Slovakia


Chief Creative & Strategy Director: Martin Woska


Creative Directors: Martin WoskaVlado Kurek


Strategy: Alan HolubJán Papač


Copywriters: Vlado KurekMatúš Hliboký


Account Managers: Silvia KlimkováZuzana Tvarošková


Art Directors: Csilla PolakAdam Majko


Social Media Managers: Katarína ŠebováAlan Holub


Developers: Ján TimoranskýRoman Janajev


Film Production: Peter Hledík


Director: Pepe Ehrenberger


Photographer: Matúš Bence


Production: Viliam JánošíkKatarína Chudá

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