Diversity suits us

ABSOLUT just launched its first major campaign in Slovakia and it’s all about diversity. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a campaign that dug deep into Slovak culture.

ABSOLUT has been known to stand out with their innovative and creative advertising campaigns in markets across the globe. Not until recently, however, did they target Slovakia with a major campaign – but what a way to start! Taking on the hot topic of diversity in their new campaign film and pairing it with a popular folklore song, they’ve succeeded in presenting the many faces of modern Slovakia. Check out the video below.

Advertising Agency: TRIAD Advertising, Bratislava, Slovakia

Chief Creative & Strategy Director: Martin Woska

Creative Directors: Martin WoskaVlado Kurek

Strategy: Alan HolubJán Papač

Copywriters: Vlado KurekMatúš Hliboký

Account Managers: Silvia KlimkováZuzana Tvarošková

Art Directors: Csilla PolakAdam Majko

Social Media Managers: Katarína ŠebováAlan Holub

Developers: Ján TimoranskýRoman Janajev

Film Production: Peter Hledík

Director: Pepe Ehrenberger

Photographer: Matúš Bence

Production: Viliam JánošíkKatarína Chudá



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