Designed By Nature

BRAND WWF / MADE BY White Rabbit Entertainment Company

How cool is a skateboard designed by bears? In Hungary WWF and Cirus Skateboards convinced the two bears, Móric and Vackor, to scratch, bite and savage 7 limited edition skateboards as part of a visual project called ‘Designed By Nature’. The skateboards were just auctioned off to support wildlife and nature preservation.

Impact:

Each skateboard sold for around 500 Euros and all proceeds will support the nature conservation work of WWF-Hungary and the operating costs of Budakeszi Wildlife Park. The campaign earned more than 580k Euros worth of free media.

WRITTEN BY:

Stine Franker Holm

Press and Project Manager at Goodvertising Agency