Many people think of foreigners as a threat and someone to fear. The President of the United States, Donald Trump, wants them the leave his country – and he’s building a huge wall along its border with Mexico, so it’s harder for Mexicans to enter the country. Budweiser is a brand that values tolerance and friendship, that’s why they want to tell America that raising walls is not the solution. So this is the idea: two Budweiser trucks full of beers will be sent for the workers, one along each side of the wall. So, when the workers buy a Budweiser, they’ll be given one for free – because sharing is caring!
The purpose of the initiative is to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, Budweiser wants to show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great.
Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.