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Les entreprises et les marques doivent inventer le monde d'après et ce, notamment, via leur #communication. Un monde du #Goodvertising, qui donne de l'espoir, qui crée enfin du "vrai" sens. Cela vaut aussi pour la #ComPublique. https://business.lesechos.fr/directions-marketing/marketing/positionnement/0603903315599-peut-on-combiner-sincerite-et-communication-d-entreprise-339695.php

When brands walk the talk... #goodvertising #pampersarabia #purposedrivenmarketing #advertising

P&G’s Pampers stepped up as force for good in Lebanon, using its voice to spark hope through the story of baby George who was born just after the explosions that hit Beirut on August 4.
#goodvertising #CSR #BeirutBlast #advertising by @leoburnettMEA

https://bit.ly/2F6DCUf

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