A pixel can make a big difference.

MADE BY FCB Africa

Action speaks louder than words. National Geographic launches a clever new definition for your TV called #GreenDefinition to cut up to 50% of your TVs energy consumption – and you can barely see the difference. Sometimes all it takes to change things in a greener direction is simply to challenge our current practices.

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Goodvertising

Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands