The indoor generation

We spend 90% of our life indoors. In darkness, or artificial light.

We have lost touch with nature, forgotten the wonders the world has in store. The benefits of a few simple breaths of fresh air. Is this why we seem so set on destroying the planet that gives us life?

Even closer to home, the closed in-ness and constant exposure and inhalation of synthetic chemicals we use indoors is causing a whole host of health issues including asthma, and other almost invisible illnesses. One of them, depression.

We have become The Indoor Generation, and it is affecting our health and wellbeing.

Velux’s campaign does more than just raise awareness of their brand. It reveals the disturbing truth about our indoor lives, regardless of whether we buy a roof window or not.

Learn more at: www.theindoorgeneration.com

 

 

 

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Goodvertising

Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands