Smart = Sexy

BRAND LifeStyles / MADE BY +KNAUSS Agency

What do women really want? What is truly sexy?

LifeStyles Condoms have found that it is much more than just looks and abs that make men attractive to women. With the introduction of the ”Smart is Sexy” campaign a closer look reveals that sexy is more about intelligence, ambition, confidence and openmindedness than what first meets the eye. So out with the shallow, superficial and outdated perceptions of sexyness and in with what really matters!

“Millennials explained to us that self-confidence and sexiness are directly linked, and young adults need to ‘smarten up’ by recognizing that sexiness does not only come from superficial beauty, physical exposure or sexual performance, but from feeling self-confident and sexy about yourself as you are,” Jeyan Heper, president/GM

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